Overview

This research was a

Problem:

Customers are Demanding an Updated App.

Although originally designed to simplify readers' lives by helping them track and discover books, Goodreads has experienced a rise in negative comments on app stores, with customers urgently requesting an app redesign.

Objective

Conduct Research to Improve Customer Satisfaction.

To ensure the continued engagement and satisfaction of Goodreads customers, the aim is to employ a mixed methods research approach aimed at boosting the platform's current customer satisfaction rating (CSAT) of 73.

Outcomes

Morbi quis commodo odio aenean sed adipiscing diam. Mi quis hendrerit dolor magna eget. Et netus et malesuada fames ac. Tellus id interdum velit laoreet id donec ultrices tincidunt arcu. Turpis tincidunt id aliquet risus feugiat in ante. Mi sit amet mauris commodo quis imperdiet massa tincidunt nunc. Pretium nibh ipsum consequat nisl vel pretium lectus. Leo vel orci porta non pulvinar neque laoreet suspendisse interdum. Sed libero enim sed faucibus turpis in eu. Duis ultricies lacus sed turpis tincidunt id aliquet risus. Et tortor at risus viverra adipiscing at in.